We believe in innovating business models to discover true potential, profitability, and growth. As we partner with global businesses to bring greater value to the untapped Indian market, and create new opportunities, we also build valuable synergies for technology leadership.

• We perform focused market studies that would address the general political and economic environments, market opportunities, the competitive scene and recommend an appropriate market penetration strategy aimed at maximizing return on investment for the specific product or product line under consideration.
• Work closely with the Business Development department of the client company to create business plans and pro-forma financial statements aimed at helping the Company maximize the usage of its resources by comparing multiple international opportunities.

Leverage our extensive network of contacts at several levels to uncover and develop business opportunities:

1. What are the customer's needs?

2. How do the company´s products adapt to these needs?

3. How can the products bring the customer value (less spending, more revenues)?

4. What changes if any would be needed to better adapt and more effectively compete?

5. What are the customer´s deploymenrt plans for the products?

6. What are the purchase methods: direct, bids, etc.

7. Who are the currently preferred vendors? Why?

8. What are the customer´s “hot buttons”?

9. What would it take to secure the account?

10. Who are the decision influencers/makers?

11. Who are the customer´s preferred resellers/distributors?

• Aggressively market the product or product line by performing both bottom up and top-down marketing to potential customers to insure engineers specify requirements that favor the client company’s products, as well as ensure that top management gets to know the client company’s offerings so as to feel comfortable to acquire its products.
• Identify partners, distributors and resellers that would be best suited to represent the Company in the local market. Selection will focus on trying to achieve the best possible match between the Company and the local partner to maximize revenue potential while ensuring adequate representation. This is however ideally done once an opportunity is already well developed with a specific customer, thus ensuring strong leverage in negotiations with the partner.
• Identify relevant events (talks, conferences, exhibitions), and recommend the ones that are most appropriate to reach and impact the target market sectors.
• Analyze and recommend cost-effective media vehicles for promotion and advertising campaigns and subcontract and closely monitor local advertising agencies for the creation of promotional material.
• For new companies considering entering the INDIA market, our normal method of operation is to first understand your products, assess their fit within the region and analyze the market potential. Then provide an in depth proposal outlining the key markets for the products, our plan for each and the associated costs, timeframes and corporate resources that are necessary to ensure success. We encourage visits from potential clients to meet our staff and to discuss specifics of how to plan for sales success in the region.
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